Sarah Rocksane Araujo

Sarah Rocksane Araujo

Sarah Rocksane Araújo is a fashion and beauty writer at Complete Magazine, an Indigenous descendant of the Guajajara people and a doctoral candidate at FAU USP.

What I cover

Editorial, Fashion and Beauty. Sarah Rocksane Araújo is a fashion and beauty writer at Complete Magazine, an Indigenous descendant of the Guajajara people and a doctoral candidate at FAU USP. A designer and communicator, she is also a researcher in decoloniality, ethnodesign and fashion. She won the Aracy de Carvalho prize at ENERI, was named one of the 30 voices fighting for change in communications by Papel e Caneta in 2022, and served on the jury of Clube da Criação in 2024.

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Top Articles

Latest stories

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4 August 2026

Design

Complete Profile: Freddy Mamani

A trajetória de Freddy Mamani ocupa um lugar singular na arquitetura contemporânea latino-americana porque articula, de maneira simultânea, …

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

Mondepars apresenta Alda

Há coleções que se apresentam como exercícios de estilo e há coleções que se revelam como investigações afetivas sobre aquilo que permanece …

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Angela Brito

Angela Brito ocupou a passarela da Rio Fashion Week com Entropia, uma investigação que desloca a marca de sua zona de conforto para mergulha…

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Apartamento 03

A Apartamento 03 inaugurou sua trajetória no Rio Fashion Week com um mergulho profundo na poética de Clarice Lispector, transformando a invi…

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Dendezeiro

A Dendezeiro ocupou a passarela do Rio Fashion Week não apenas para apresentar uma coleção, mas para instaurar um ritual de pertencimento e …

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Helô Rocha

At Rio Fashion Week, Helô Rocha stages something that is less interested in trend and more committed to a certain kind of truth, one that do…

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Misci

Misci took over the Marquês de Sapucaí Sambódromo to conduct an in-depth investigation into what Airon Martin defines as Tropical Escapism.

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Handred

A Handred ocupou a passarela da Rio Fashion Week com Akáshica, uma investigação profunda onde André Namitala desloca a roupa de sua funciona…

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Salinas

A Salinas ocupou a passarela da Rio Fashion Week não apenas para validar seu domínio sobre o solar, mas para propor uma investigação profund…

Words by Sarah Rocksane Araujo

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4 August 2026

Fashion

RioFW 2026: Piet + Pool

The occupation of Píer Mauá by the collaboration between Pool and PIET was not merely a calendar event, but an investigation into football’s…

Words by Sarah Rocksane Araujo

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4 August 2026

Design

Who Legitimizes Contemporary Art?

Contemporary art has constructed a seductive narrative for itself. It presents itself as a territory of freedom, experimentation, and social…

Words by Sarah Rocksane Araujo

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April, 2026

Fashion

Rio Fashion Week: Lucas Leão

The return of Lucas Leão to the catwalks was marked by the materialization of a system of thought where clothing ceases to be merely aesthet…

Words by Sarah Rocksane Araujo

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April, 2026

Fashion

Rio Fashion Week: Normando

In "Still Life", presented at Rio Fashion Week, the show does not merely showcase looks, but rather a system of thought where matter, memory…

Words by Sarah Rocksane Araujo

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April, 2026

Fashion

Rio Fashion Week: Aluf

In "Diálogos sobre o Tempo", Ana Luisa Fernandes displaces this unease to the realm of the body, transforming the runway into a space where …

Words by Sarah Rocksane Araujo

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April, 2026

Fashion

RioFW: Osklen

The show is constructed as a moving landscape. A Rio de Janeiro that is not just a backdrop, but a system of thought.

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Alexandre Herchcovitch

The designer revisits volumes from centuries past (accentuated hips, fitted corsets) setting them against exposed zips and martingales that …

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Boldstrap

Known for turning fetishism into an aesthetic language and sensuality into a tool of political affirmation, the label presents its new high-…

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Dario Mittmann

With the collection “MONOPOLY: YOUNG MONEY!”, the designer mounts a visual and conceptual critique of late capitalism and of the power struc…

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Rafael Caetano

Drawing on the collected poetry of Antonio Cicero, newly published by Companhia das Letras, and on the song of the same name written with hi…

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Normando

In “Mito ou Fauna”, Normando crosses the ground between the natural and the imagined, between the human body and the entities of the forest.

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Catarina Mina

Known for its work with bobbin lace, carnauba straw and crochet, Catarina Mina now widens its handmade repertoire, taking in the embroidery …

Words by Sarah Rocksane Araujo

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October, 2025

Fashion

SPFW N60: Forca Studio presents Helyx

The label, created by Silvio De Marchi and Vivi Rivaben, keeps its underground spirit but now projects itself onto a wider field, making the…

Words by Sarah Rocksane Araujo

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September, 2025

Fashion

Forca Studio: subverting a futurist aesthetic

Created by Silvio De Marchi and Vivi Rivaben, the brand was born of a fusion of distinct paths: she, with more than ten years in the fashion…

Words by Sarah Rocksane Araujo

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August, 2025

Design

Wally Dion: the quilt as contemporary language

A Canadian artist of Saulteaux descent, from Yellow Quill First Nation, Dion works from traditional Indigenous crafts to build a visual voca…

Words by Sarah Rocksane Araujo

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August, 2025

Fashion

The bomber jacket: (re)invention & identity

If the history of sportswear and military dress is already marked by appropriation, the bomber carries a strategic advantage: its form is si…

Words by Sarah Rocksane Araujo

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August, 2025

Fashion

Fabiana Milazzo presents Sakura

The collection balances tradition and innovation. The Japanese cultural reference is built into both the pattern-making and the finishes, wh…

Words by Sarah Rocksane Araujo

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August, 2025

Fashion

Christian Boltanski: nobody's clothes

Crossing a dark corridor flanked by the towers of Anselm Kiefer's The Seven Heavenly Palaces, the visitor is enveloped by real heartbeats, r…

Words by Sarah Rocksane Araujo

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August, 2025

Culture

The paths of Deco Adjiman

The show brings together previously unseen works moving between sculpture, installation and writing, reaffirming Adjiman's vocation for work…

Words by Sarah Rocksane Araujo

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August, 2025

Fashion

Augusto Paz: A Casa da Tia Cleusa

The show “A casa da tia Cleusa” dives into the designer's childhood memories in Santo André, in the ABC region of São Paulo, and turns every…

Words by Sarah Rocksane Araujo

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August, 2025

Culture

AYA TALKS 2025

Fashion and sustainability in dialogue.

Words by Sarah Rocksane Araujo

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May, 2025

Beauty

NARS expands the Afterglow collection

The palette, with nine bold shades, bets on a fusion of velvety mattes, intense shimmers and reflective glosses, offering a sensory experien…

Words by Sarah Rocksane Araujo

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May, 2025

Culture

COMPLETE OBSESSED: Dennis Rodman

A pop icon and enfant terrible of the 1990s, he subverted the aesthetic and behavioural norms of his time, defying the cult of homogenisatio…

Words by Sarah Rocksane Araujo

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April, 2025

Immersive Content

Misci's new Tieta

Tieta is reborn in Misci's hands like someone carrying the tide in her eyes and firm ground beneath her steps.

Words by Sarah Rocksane Araujo

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April, 2025

Immersive Content

SPFW N59: A La Garçonne

Check, in its variations of whispers and shouts, spills from the almost timid and small to the grand and multicoloured, like stained glass i…

Words by Sarah Rocksane Araujo

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April, 2025

Immersive Content

SPFW N59: DENDEZEIRO

A blouse becomes territory, a look becomes living memory, and every step on the runway echoes like a drum calling you to the centre.

Words by Sarah Rocksane Araujo

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April, 2025

Immersive Content

SPFW N59: LED

LED dances with the memory of free-to-air television, stitching together skeins of remembrance and invention.

Words by Sarah Rocksane Araujo

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April, 2025

Immersive Content

SPFW N59: Reptilia

The collection is born of movement and force, of the invisible gesture that, across millennia, carves mountains and hollows. The clothes als…

Words by Sarah Rocksane Araujo

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April, 2025

Immersive Content

SPFW N59: Lino Villaventura

The runway becomes rite, and the models woodland nymphs, walking in greens, browns and the purples of a night-blooming flower.

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

Gucci presents “Where the light finds us”

Under the cinematic direction of Xavier Dolan and the creative vision of Sabato De Sarno, the campaign does not merely present a collection …

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

Moncler reflects urban life in a new campaign

Paparazzi-style shots run through cobbled streets, where actor Penn Badgley, icon of Gossip Girl and You, embodies the spontaneous sophistic…

Words by Sarah Rocksane Araujo

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April, 2025

Beauty

Biossance returns to Brazil

In a sector so often driven by the ephemeral, Biossance proposes a conscious luxury, where the efficacy of the actives meets environmental r…

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

MiuMiu presents “Duetos”

In its collaboration with Petit Bateau, Miu Miu reaches back into the past, echoing the dialectic between old and new and turning finely wor…

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

The magic of a Mediterranean summer with Chloé

The Chloé woman emerges as an ethereal figure, radiating a rooted optimism and a delicate warmth, dressed in fluid, sheer lace and adorned w…

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

The timeless simplicity of Proenza Shoulder

Photographed by Tim Elkaïm, the series immortalises the pieces of the collection revealed in September 2024, garments that interlace with th…

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

Órion, by Hector Albertazzi

The drop reaffirms the balance between the classic and the avant-garde, exploring the commanding geometric forms that have become the brand'…

Words by Sarah Rocksane Araujo

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April, 2025

Fashion

Coach presents the On Your Own Time campaign

Built on the Courage To Be Real platform, the initiative reflects a collective longing among Gen Z: the desire to explore their possibilitie…

Words by Sarah Rocksane Araujo

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April, 2025

Beauty

Isdin presents its anti-hair-loss haircare line

The line comprises two high-performance products: the Anti-Hair-Loss Shampoo and the Melatonin Concentrate Lotion, both formulated to work o…

Words by Sarah Rocksane Araujo

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April, 2025

Beauty

CARE presents its Multifunctional Powder Blush

Designed to slot into the daily beauty routine, Pink Mocha has an ultra-fine texture that clings to the skin without drying it and allows a …

Words by Sarah Rocksane Araujo

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October, 2024

Fashion

SPFW n58 Fashion Show Review: Dendezeiro

Combining streetwear and tailoring, Dendezeiro proposes a contemporary, plural view of the region, challenging stereotypes and honouring its…

Words by Sarah Rocksane Araujo

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October, 2024

Beauty

Glow Recipe arrives in Brazil

With a sensory, distinctive approach, Glow Recipe has been strengthening its mission since 2021 to generate positive impact through social a…

Words by Sarah Rocksane Araujo

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October, 2024

Fashion

Tommy Hilfiger presents its autumn 2024 campaign

The collection brings the season's essentials, renewed with the city's urban energy, reinforcing the connection between fashion, culture and…

Words by Sarah Rocksane Araujo

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September, 2024

Design

Cecília Loschiavo's legacy for Brazilian design

Recognised for bringing design, philosophy and sustainability together, Loschiavo is one of the foremost references in the study of Brazil's…

Words by Sarah Rocksane Araujo

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September, 2024

Fashion

Maurício Duarte and Isa Isaac Silva at NYFW

Fashion Designers of Latin America (FDLA) has announced the designers taking part in the coming season during New York Fashion Week (NYFW), …

Words by Sarah Rocksane Araujo

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September, 2024

Fashion

Alexandre Pavão signs a collab with Hello Kitty

Alexandre Pavão's new collection, under his creative direction, goes beyond the brand's iconic bags to take in a wide range of pieces (tulle…

Words by Sarah Rocksane Araujo

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October, 2024

Beauty

SEPHORIA arrives in Brazil

The world's largest beauty experience came to Rio de Janeiro with a first-time programme

Words by Sarah Rocksane Araujo

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July, 2024

Beauty

Hair SOS: how to care for your hair in winter

We have put together a list of essential tips to help you keep your hair beautiful and healthy all season. With this guidance, you can enjoy…

Words by Sarah Rocksane Araujo

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July, 2024

Fashion

CHANEL Haute Couture Autumn-Winter 2024/25 show

Guests were received in a sumptuous setting, with red velvet seats placed around the auditorium to create a theatrical atmosphere that suite…

Words by Sarah Rocksane Araujo

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July, 2024

Fashion

Dries Van Noten's farewell in Paris

Dries Van Noten, the celebrated Belgian designer, closed a brilliant 38-year career, leaving a legacy that reaches beyond fashion. Van Noten…

Words by Sarah Rocksane Araujo

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April, 2024

Fashion

In tune with Brazilian fashion

Three decades have passed since the birth of São Paulo Fashion Week (SPFW), an undeniable landmark in Brazilian fashion. Under the leadershi…

Words by Sarah Rocksane Araujo

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