RioFW 2026: Piet + Pool
The occupation of Píer Mauá by the collaboration between Pool and PIET was not merely a calendar event, but an investigation into football’s cultural power as a system of thought.
Words by
Words by Sarah Rocksane Araujo
Editorial, Fashion and Beauty
Pedro Andrade and Paula Kim shift sport from its functional field to establish it in the realm of national fashion with a contemporary and democratized perspective. What was seen on the runway of Rio Fashion Week was the materialization of a language that recognizes the uniform as an expression of collective identity and affective memory.
It is not a mere imitation of sportswear, but a critical reinterpretation of its codes, where PIET stamps its authorial signature onto a globally reaching framework. There is intelligence in this project: fashion here functions as a bridge between sport’s visual heritage and the rawness of urban culture.

The rigor of design manifests itself in the clash between the classic and the experimental, where vintage-inspired pieces are intersected by proportions and disruptive graphic interventions. Structured jackets in patchwork of earthy tones coexist with the fluidity of jersey ensembles, revealing a silhouette study that moves between regular shape and technical volume. The trench coat, displaced from its traditional context to be overlaid on sportswear, reaffirms the collaboration's ability to reconfigure everyday wardrobe. The application of embossed and textured transfer emerges as a detail that deepens the discourse, bringing a tactile visual dimension that elevates the perception of finish on the pieces, turning the utilitarian into a sophisticated aesthetic gesture.

The color palette rejects the obvious by arranging recognizable references (white, blue, yellow, and black) in a logic of versatility and permanence. Yellow bursts as a point of light on agroecological cotton tees, while blue and black establish a graphic base that organizes the gaze. This chromatic choice is not random; it resonates as a sign of reprogrammed Brazilian-ness, where color functions as an identification territory without falling into caricature. The contrast between surfaces, especially in nylon sets and graphic leather jackets, creates an atmosphere of tension between synthetic shine and material opacity, reinforcing an urban and multifaceted reading of the uniform.

A proposta genderless do projeto amplia as possibilidades de uso, transformando a passarela em um espaço de experimentação criativa e inclusão. A introdução de uma linha infantil, feito inédito para Pedro Andrade, estende a narrativa da coleção para novos públicos, provando que a potência do design independente pode ser escalável sem perder sua essência. Os acessórios, como bonés de identidade gráfica marcante e calçados híbridos, operam como extensões consistentes desse universo, completando um visual que é, simultaneamente, atitude e proximidade. Há uma ética da acessibilidade que atravessa a coleção, onde o preço estratégico não compromete a integridade do projeto de design, mas o valida como uma ferramenta de construção de comunidade.
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