Bolovo takes time for shipping to Ushuaia

Bolovo is taking its team on an expedition to Ushuaia, Argentina, as part of a project celebrating its 20th anniversary. The expedition, which will bring together around 50 people for five days, also marks the launch of Go Out Studios, a new business venture by the company that aims to turn real experiences into branding, content, and communication projects for other brands.

With the participation of brands such as Nomad, Ford, Vans, GoPro, JOVI, and Bauducco, the expedition seeks to create a real story that can be shared with clients. Each of these brands plays a specific role in the trip, whether by providing equipment, financial solutions, or products. Vans, for example, will provide MTE line sneakers for the Bolovo team, while Bauducco will be present with a special edition of ChocoBiscuit.

“It doesn’t make sense for us to work with brands that only come in as media. The idea is for them to help put the experience on its feet and be part of the story that’s happening,” says Deco Neves, founder and creative director of Bolovo. The expedition takes place at a strategic moment for the brand, which turns 20 in 2026 and is going through a phase of maturation as a business.