Giovanna Resende transforms cultural heritage and authorial embroidery into a fashion language with historical density and symbolic force
A HISHA is a fashion brand born in Minas Gerais that was consolidated through the work with manual embroidery as a central creative language. Founded in 2016 by Giovanna Resende, the label includes clothes designed and embroidered by hand whose production is anchored in the artisanal craft and the collective work of embroiderers. From this base, HISHA has built a fashion repertoire in which the materiality of embroidery coexists with the contemporary tone of national fashion.
Giovanna Resende, who also acts as creative director of the brand, began her career aligning her technique and her own language. Her training as an embroiderer is also the starting point of HISHA, which grew from a local project to a fashion design with a presence in São Paulo and in consumer centers such as Trancoso, in addition to repercussions among entertainment names and influencers in Brazil.
Over the years, HISHA expanded its repertoire of pieces: from tops and skirts to dresses and corsets; and consolidated a repertoire that transitions between artisanal and contemporary. Embroidery, in this process, ceased to be an applied element to become a creative methodology: each stitch carries a logic of construction and detail that is repeated in the way in which the brand thinks about form and surface.
In 2026, the brand presents BAROQUE, a collection launched for Carnival that takes up symbolic and visual references to its origin. Based on connections with the aesthetics of the Minas Gerais Baroque, the collection affirms a thematic continuity in the way of working texture, movement, and structure of embroidery. The launch dialogues directly with the material and cultural heritage from which HISHA starts, without losing sight of the fluidity of contemporary fashion. Now available on the brand's website, BARROCA reinforces the role of embroidery as a vector of aesthetic construction and revisits a visual matrix that constitutes the brand without necessarily being based solely on the carnival calendar.
