The proposal is based on a precise encounter between two universes of technical rigor. On the one hand, Chinese craftsmanship, marked by centuries of manual and symbolic knowledge. On the other, the heritage of German tailoring that underpins the BOSS identity.
The rapprochement between contemporary fashion and ancient cultures has become increasingly strategic. Less as a decorative gesture, more as an investigation of processes, symbols, and techniques that cross time. It is within this context that the BOSS presents its capsule collection dedicated to the Year of the Horse, built from a dialogue with traditional Chinese goldsmithery in gold.
The proposal is based on a precise encounter between two universes of technical rigor. On the one hand, Chinese craftsmanship, marked by centuries of manual and symbolic knowledge. On the other, the heritage of German tailoring that underpins the BOSS identity. The collection was born precisely from this intersection, where tradition and industry are not annulled, but are reorganized in a contemporary language.
The campaign stars the Olympic swimmer and world champion Wang Shun, whose sporting trajectory reinforces the conceptual reading of the project. In the Chinese zodiac, the Horse is associated with strength in motion, perseverance, and the drive to advance. Wang Shun embodies this imaginary naturally, not as a literal symbol, but as a disciplined body in a state of continuous progression. The campaign film articulates this parallel by combining images of galloping horses, the forging of gold, and the athlete's physical power, creating a narrative that speaks of resistance, rhythm, and building the future.
In design, the collection translates classic Chinese goldsmithery techniques such as chiselling, engraving, cloisonné, filigree, and graining into graphic patterns and surface treatments. These references appear in jackets, knitwear, t-shirts, polos, jeans and underwear, applied through full prints, layered embroidery and finishes that simulate relief and depth.
The color palette starts from red, white and black, traditionally associated with festive symbology and aesthetics, while golden lines emerge as visual accents that balance historical opulence and contemporary sobriety. The highlight of the capsule is a leather jacket with a zipper and laser cutouts, designed to reproduce the sculptural effect of handmade carving, creating a piece where industrial technique and manual memory coexist.
This logic extends to jacquard vests, textured velvet sweaters, and laser-printed jeans, reinforcing the brand's interest in reinterpreting craftsmanship not only as an ornament, but as a method applied to the construction of clothing. Each piece is also given a Chinese-inspired name, incorporating language and cultural heritage into everyday use.
Upon launching the capsule collection of the Year of the Horse, BOSS It is positioned within a broader movement of current luxury. A luxury that understands tradition as cultural technology and the past as a raw material for innovation. Here, the shine of gold ceases to be merely decorative and begins to operate as a code of memory, precision, and continuity in the present.
